Qwest Communications wanted to build a micro-site that would contain testimonial videos of its small business customers. The client originally asked the agency to shoot business customers on a seamless background talking about nothing but Qwest products. They wanted to do a dozen of them. I thought that would be deadly boring and pushed to make the testimonials just as much about the small business owner as about Qwest itself. The final product (we did produce a dozen videos) balances the human element with Qwest products creating interesting, compelling stories that sell the product in a real-life context.